Correspondence
Last year’s clients, kept close
Correspondence is the agent that keeps a broker’s past clients close. It drafts a newsletter in your voice, with your yachts and photos, for the people who said yes to hearing from you.
Step by step
- It builds the newsletter from blocks: a hero with a yacht photo, yachts, a few lines, a link to your enquiry form.
- It writes in your voice for you to change.
- When you send it, it goes only to people who said yes, each copy with its own unsubscribe link.
- You see who opened it and what they clicked.
What it never does
It never sends a newsletter without you, and never to anyone who hasn’t said yes.
Straight answers
- Does it ever send anything for me?
- No. Every reply, proposal, availability request and payment email waits on the deal until you read it and press send. That is CharterDesk’s one rule.
- Who gets the newsletter?
- Only people who said yes to hearing from you. Each copy has its own unsubscribe link that works at once and for good.